Country 93 and Mix 106.5 are the Top Two Radio stations in Grey/Bruce for Adults 18-49 and Adults 25-54.

• Source: Radio Counts (RADIUS) Radio 2023. 5440 Owen Sound. Share % Mon-Sun 5a-1a

560 CFOS is the The Top Radio station in Grey/Bruce for Adults 50+

• Source: Radio Counts (RADIUS) Radio 2023. 5440 Owen Sound. Share % Mon-Sun 5a-1a

Reach x Repetition x Relevance = Advertising Success

By advertising on the Bayshore group of Stations, you’ll be assured that your message is heard by the majority of Listeners in Grey-Bruce!

97.9 the Bruce adds 37,600 weekly listeners in Bruce County to your campaign!

• Source: StatsRadio, May 2023, Weekly Reach

Bayshore has the Most Listened to Radio Stations in the market!

• Our News Centre is the largest newsroom in Ontario north of the GTA and has won the Byron MacGregor Award for Best Newscast, Small Market SIX years in a row!
• Our Creative Department has been recognized with a Crystal Award for excellence in radio creative.
• We have been recognized for our community service with four major First Place Community Service Awards, two Major First Place Promotional Awards plus additional Honorable Mentions from the Ontario Association of Broadcasters.
• These included “Bayshore’s Healthy Tomorrows 2010”, “Mix 106.5’s 30 Deeds Done Dirt Cheap 2013”, “Hope for a Child’s Future 2014”, the “Owen Sound Arson Fundraiser 2015”, “104.9 Goderich ‘Everyone is Welcome’ Concert 2016”, the “the Mix Zoo” 2018, the “Mix Big Ticket” 2018, “Country 93 Amazing Adventures 2019” and the “Inspiring Woman Award 2019” and the “MAX 89.1 Ticket to Tall Pines – Battle of the Bands”.
• We’ve won a number of Canadian Radio Awards – including Best On-Air Team (Small Market) 2021 for Country 93 and Best Anchor or Reporter (Small Market) 2021!

• Coming Event listings and Community Calendar features, both on-air and online, are available at discounted rates for community groups and causes to build awareness.
• Non-profit Group Campaigns can take that awareness to the next level. These include:
  • 12 x 10-second announcements within the Coming Events or Community Calendar features on the station of your choice
  • 12 x 30-second commercial messages airing between Noon and Midnight on the station of your choice
  • Depending on advance notice, we may also be able to add ticket giveaways, on-air interviews and additional live ad-libs for your event
• Full Station Event Sponsorships are also available. Your marketing rep can explain further how this would work for your event or organization – just ask!

• 76% of women consider their radio station to be like a friend or even a best friend.
• 78% feel the radio station listened to most understands them, and better than their significant other (73%).
• They listen to improve their mood, for entertainment, to find out what’s going on and to make them laugh.
• 80% have at least one radio station they really connect with.
• Women love their favourite radio station more than Pandora, Spotify or Apple.
• 74% are driven to radio to discover what music is popular.
• 75% say when listening they often hear a new song.
• 87% tune in to hear the current hits.

Women feel understood and connected with their favourite radio station. It is like a friend, someone to communicate with, someone to deliver what they want to hear and someone they can trust. Radio has it all. Radio is what women want.

Sources: What Women Want, Alan Burns & Associates/Strategic Solutions Research; Nielsen, ‘Female Connected Consumers in Canada’, Numeris

Statistics on the power and influence of WOMEN in today’s marketplace are astounding and undeniable.

• There are 5 distinct groups of women consumers – are you reaching all of them?
  • 7% are Emerging Consumers – Not working full-time yet but forming key spending habits
  • 10% are New Earners – With more discretionary income and described as “Canada’s most powerful consumers”
  • 30% are Mothers with children under 18 – Their spending habits have likely changed dramatically due to household demands. They are the Chief Purchasing Officers of their households!
  • 22% are the Established – Women with no young children at home and lots of spending power.
  • 31% are the Silver Spenders – Women 55+, who have the highest average income and indulge most in leisure spending. (Globe and Mail)
• According to MasterCard and Environics Research Group… 96% of all Canadian Women living with a spouse or partner say they are the primary decision maker in household spending! 55% say they are the sole financial decision maker. (Marketing Daily)
• Women influence 85% of all car-buying decisions! (National Post)
• 58% of all Canadian women describe themselves as “spenders” versus “savers.” (Marketing Daily)

• These features put your business in the spotlight on an ongoing basis, helping to establish your products, your services, and your brand in the minds of consumers.
• Daily, weekly, or specialty contests
• Talk and interview shows
• News, sports, weather, business, or traffic reports
• Many, many others!