GBPH Logo (Image provided by GBPH)
The Grey Bruce Health Unit is unveiling a new logo and a name change.
In a release, the health unit says as the region continues to emerge from the pandemic, the public health unit is aiming to breath new life into its corporate brand identity.
This change to Grey Bruce Public Health will assist them in reflecting on its mission, its on-the-ground work in the community, and protecting and promoting health in Grey Bruce.
Public Health says the new logo features an artistic interpretation of the region, featuring its recognizable coastline along Lake Huron and Georgian Bay.
The hexagon surrounding the image also represents a balance of nature, and historically has been used to represent changes for the long-term good, health, strength, and potential for unity and healing.
Grey Bruce Health Unit Communications Coordinator and creator of the new brand Nelson Phillips says brand identity is a big part of modern communications and is key to aligning their organizational values with how they are perceived by residents and their partners.
“This new look and outlook on the promotion of health represents a fresh start we feel is going to positively influence our community partners, staff, and the community. After a massive cultural shift like we’ve seen happen with Covid-19, sometimes a fresh perspective and look can open doors to new ideas and new ways of making change,” says Phillips.
Public Health says the re-branding comes as they continue to lead the region in the recovery phase of the emergency management process by reinstating its programs and services while including the lessons learned during the emergency response to renew its path moving forward to the future.
Newly elected Chair of the Grey Bruce Board of Health Alan Barfoot says, “I think the new look will service the health unit very well for years to come and will help to usher in a refreshed perspective of our local public health unit. At first glance you obviously see Bruce Grey, both counties – I think it looks good and I look forward to seeing it roll out.”
Medical Officer of Health Dr. Ian Arra adds he believe’s Phillip’s work on the new visual identity for public health and the branding campaign captures their vision to advance the organization.
The name change also include a new acronym, the GBPH.